New Collection launch

Martha Stewart

The Project

Martha Stewart and Staples teamed up to produce a collection of thoughtful, modern office products. From disc bound notebooks and planners to modular desk organizers, new products are added regularly to complement the core collection. This year the collection saw its biggest change yet with the introduction of new colors, textures and metallics.

We were tasked to produce a library of photos that could be used by both brands in print and digital vehicles as well as in social media content. We worked in a highly collaborative process with marketing teams from both companies to coordinate a series of photos that met brand standards for both Staples and Martha Stewart. Our goal was to highlight the texture and details of the new products, while conveying how customers can mix and math from the collections to create a unique style.

Creative Team